NXT is receiving widespread praise for its recent programming, outperforming both WWE's RAW, SmackDown, and even AEW in key areas. Fans and critics agree that NXT’s storytelling, character development, and unpredictability set it apart.
Unlike the other brands, NXT invests heavily in giving every talent a purpose, making the show feel cohesive and engaging. From shocking returns to compelling rivalries, NXT has struck a balance between nostalgia and innovation.
As RAW and SmackDown continue to focus on bigger stars, and AEW often leans into chaotic storytelling, NXT’s clear direction feels like a breath of fresh air.
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